The story of Simply Add

Simply Add has grown from a passion of helping others to live healthy happy lives. Each recipe is packed full of plant-based, wholefood goodness with nothing added but nature’s finest superfoods. I truly believe that good health comes from the inside out.

I know from personal experience how overwhelming it can be to navigate healthy eating. We're constantly flooded with new recipes, food trends and advice about what we should be eating.

Yet, in the hustle of daily life - working, caring for family and managing endless to-do lists - who has the time to bake let alone shop for healthy ingredients!

That’s exactly why I created a solution that worked for me:

Perfectly measured, nutritionally balanced pouches ready to bake.

It changed everything. Suddenly baking became simple, sustainable and a joy again. No more wasted ingredients sitting in the back of the pantry, no more falling back on ultra-processed packaged foods because life got busy. It was just me, my wooden spoon and wholesome, nourishing food.

With Simply Add, I want to make it just as easy for you.

It’s all about getting back into the kitchen with no stress and no unnecessary additives—just pure, simple ingredients that let you bake nutritious food for yourself and your family.

Let’s rediscover the joy of baking together, one simple step at a time.

Let’s get back to basics together and simply bake!

Simply delicious healthy food. Made by you.

What Simply Add brings to the table

Fills your home with the comforting smells of freshly baked breads and treats that brings that warmth and happiness.
Gives you control over what goes into your food, so you can enjoy delicious, wholesome home baked goods.
Brings friends and family together for fun, memorable moments in the kitchen.
Boosts your mood, reduces stress and improves your mental well-being through the simple joy of baking.
Strengthens relationships by sharing the joy of creating something tasty together.
Builds your confidence and creativity as you learn new baking skills and try new recipes.
Stimulates your senses with mouthwatering aromas, vibrant colours and delicious flavours.
Offers a mindful, relaxing and rewarding escape from the hustle and bustle of everyday life.
Inspires a sense of accomplishment with every new baking triumph.

Health benefits of Simply Add superfoods

Oats, chia seeds, pumpkin seeds, sunflower seeds, almonds, cashews and pecans are not only nutrient-dense but also provide a wide range of health benefits. They are rich in healthy fats, fibre, protein, vitamins and minerals that support heart health, brain function, weight management, digestive health and overall well-being.

Health Benefits
- Heart health
  Oats are rich in soluble fibre, especially beta-glucan, which can help lower cholesterol levels by binding to bile acids and removing them from the body. This can reduce the risk of heart disease.
- Blood sugar control
  Oats have a low glycaemic index and can help regulate blood sugar levels, making them beneficial for people with type 2 diabetes.
- Digestive health
  The fibre in oats promotes regular bowel movements and helps prevent constipation.
- Weight management
  Oats are highly satiating, helping to control appetite and aid in weight management.
Key Nutrients
Soluble fibre (beta-glucan), antioxidants, vitamins (B-vitamins, vitamin E), minerals (iron, magnesium, zinc).
Sources
- A study in the American Journal of Clinical Nutrition (2000) found that oat beta-glucan significantly lowers cholesterol and improves heart health.
- Research published in Nutrition Reviews (2015) highlighted oats’ role in improving glycaemic control in people with type 2 diabetes.
Health Benefits
- Omega-3 fatty acids
  Chia seeds are an excellent plant-based source of ALA (alpha-linolenic acid), a type of omega-3 fatty acid that supports heart health.
- High in Fibre
  Chia seeds are rich in soluble and insoluble fibre, promoting digestive health and helping to control blood sugar levels.
- Bone Health
  Chia seeds are high in calcium, phosphorus and magnesium, which support strong bones.
- Antioxidants
  Rich in antioxidants that help combat oxidative stress and inflammation.
Key Nutrients
- Omega-3 fatty acids (ALA), fibre, calcium, magnesium, antioxidants, protein.
Sources
- A study in The Journal of Nutritional Biochemistry (2014) showed that chia seeds help reduce inflammation and lower cardiovascular risk factors.
- Research in the American Journal of Clinical Nutrition (2007) demonstrated that chia seeds improve blood sugar levels and reduce post-meal blood glucose spikes.
Health Benefits
- Rich in magnesium
  Pumpkin seeds are an excellent source of magnesium, which is important for muscle function, nerve function and bone health.
- Heart health
  They are also rich in unsaturated fats, which can help lower cholesterol levels and reduce the risk of heart disease.
- Prostate health
  Pumpkin seeds have been traditionally used to support prostate health due to their high zinc content.
- Antioxidants
  Pumpkin seeds contain antioxidants like vitamin E and carotenoids that help protect against oxidative stress.
Key Nutrients
- Magnesium, zinc, protein, antioxidants, unsaturated fats.
Sources
- A study in The Journal of Medicinal Food (2014) found that pumpkin seed consumption helped improve heart health by lowering cholesterol levels.
- Research published in Phytotherapy Research (2017) showed that pumpkin seeds may support prostate health and improve urinary function.
Health Benefits
- High in Vitamin E
  Sunflower seeds are rich in vitamin E, an antioxidant that helps protect the body’s cells from oxidative damage and supports skin health.
- Heart health
  The seeds are high in unsaturated fats, including monounsaturated and polyunsaturated fats, which support heart health.
- Anti-inflammatory
  Sunflower seeds contain compounds that reduce inflammation in the body, which can help manage conditions like arthritis.
- Bone health
  Rich in magnesium and phosphorus, sunflower seeds support bone health.
Key Nutrients
- Vitamin E, magnesium, selenium, unsaturated fats, fibre, antioxidants.
Sources
- Research published in The Journal of Nutrition (2006) found that sunflower seeds' high vitamin E content helps protect against oxidative stress and supports cardiovascular health.
- A study in Nutrients (2018) highlighted the anti-inflammatory properties of sunflower seeds, noting their potential benefits for managing chronic diseases.
Health Benefits
- Heart health
  Almonds are high in monounsaturated fats, which have been shown to reduce the risk of heart disease by improving cholesterol levels and reducing inflammation.
- Weight management
  Almonds are nutrient-dense and rich in fibre and protein, which can help control appetite and support weight loss.
- Blood sugar control
  Almonds may help regulate blood sugar levels and improve insulin sensitivity, making them beneficial for people with type 2 diabetes.
- Bone health
  Almonds provide a good source of calcium and magnesium, important minerals for maintaining strong bones.
Key Nutrients
- Monounsaturated fats, fibre, protein, vitamin E, magnesium, calcium.
Sources
- A study in The American Journal of Clinical Nutrition (2006) found that almond consumption significantly improved blood lipid profiles and reduced the risk of heart disease.
- Research in Diabetes Care (2010) demonstrated that almonds improve blood sugar control and insulin sensitivity in individuals with type 2 diabetes.
Health Benefits
- Heart health
  Cashews are rich in monounsaturated fats, which help improve heart health by reducing LDL cholesterol levels and increasing HDL cholesterol.
- Bone health
  Cashews provide essential minerals like magnesium, phosphorus, and copper, which are important for bone health.
- Rich in antioxidants
  Cashews contain antioxidants like vitamin E and selenium, which help reduce oxidative stress and protect the body from chronic diseases.
- Eye health
  Cashews contain lutein and zeaxanthin, antioxidants that are beneficial for eye health.
Key Nutrients
- Monounsaturated fats, magnesium, phosphorus, copper, antioxidants (vitamin E, selenium).
Sources
- A study published in The American Journal of Clinical Nutrition (2010) found that cashews improve heart health and help lower LDL cholesterol levels.
- Research in Food & Function (2015) highlighted cashews' antioxidant properties, which can reduce oxidative stress and support overall health.
Health Benefits
- Heart health
  Pecans are high in monounsaturated fats and antioxidants, both of which can reduce the risk of heart disease by lowering cholesterol and reducing inflammation.
- Rich in fibre
  Pecans are a good source of dietary fibre, which helps improve digestive health and regulate blood sugar levels.
- Anti-inflammatory
  The antioxidants in pecans, such as vitamin E and flavonoids, help combat inflammation in the body, potentially reducing the risk of chronic diseases.
- Brain health
  Pecans are rich in vitamin E and other antioxidants that support brain health and cognitive function.
Key Nutrients
- Monounsaturated fats, fibre, vitamin E, antioxidants, copper.
Sources
- A study in The Journal of Nutritional Biochemistry (2007) found that pecans have significant anti-inflammatory and antioxidant effects that contribute to heart health.
- Research in Nutrition Research (2011) indicated that pecans can lower LDL cholesterol and improve blood lipid profiles, reducing the risk of cardiovascular disease.